How to Create Future Memorable Customer Experiences

In his blog ‘The Conflicting Nature of Customer Service, Flavio Martins explains that bad customer service occurs because of rigid policies, when what is needed, are flexible frameworks.

He goes onto to explain that organisations who can adapt to the needs of their customer base will be the winners of tomorrow. One tool that may be used during regular telephonic customer interaction is customer automation. We are all used to the level of customer automation that requests the user to press 1 for ‘x’ and 2 for ‘y’. What if we were able to offer a higher level of customer service through ‘smart’ phone systems?

Customer Satisfaction Predicts Future Performance

Di Bella Coffee has been awarded the winner of the 2014 Telstra Queensland Business of the Year. Phillip Di Bella’s objective was to create a company with an unwavering dedication to exceptional customer service and a commitment to delivering consistent quality coffee at competitive prices. Di Bella quoted exceptional customer service, as one of the reasons why this business won this award. There is a clear link between the success of this business and their passion to deliver exceptional service. It goes further. Di Bella Coffee embraces social media to engage with customers and re-sellers, share news and build the brand on a daily basis. Their Facebook page has over 24,000 fans.