Wednesday, 27 March 2013

Is Social Media Meeting Your Needs?

Few of us will notice just how much social media and the internet have become central to our lives. It meets a lot of our needs as humans on multiple levels. Not only basic needs, but needs found almost at all levels!

Thanks to Maslow we know that the most basic needs of humans are firstly basic living needs, followed by feelings around safety (second level), being loved by family and friends (third level), feelings of accomplishment (fourth level) and feelings of self-realization (top level). 
John Antonios published how Maslow's Hierarchy of needs are met through social media. How does social media meet our needs on almost all levels?

Antonios makes the case that social media not only helps us to create feelings of security and safety (for example through LinkedIn), but also allows us to share friendships and build relationships. Facebook and Google+ are examples.                                                                                         Source: John Antonio's Social Media Hierarchy of Needs